How to Look After Your Denim

Denim aficionado Mr Michael Williams of A Continuous Lean offers a definitive care guide, busting a few myths in the process. 
"Put them in the freezer to kill bacteria and neutralise the smell… Soak them in coffee to restore their colour… Wear them in seawater to fix the dye… Roll in the sand to get the perfect fade… Never, ever wash them."

What do you live by when it comes to cleaning your denim ? 

Source: Mr Porter